Monitor The Competition With A Real-Time Dashboard
Here at MixRank, we???re excited to announce our recent partnership with Ducksboard, a real-time dashboard that allows online marketers to visualize and monitor data in one single location. Ducksboard...
View ArticleLive Webinar: The PPC Advertiser’s Guide to Creative Testing
We recently partnered with ReTargeter, one of the most popular retargeting and audience targeting solutions, for a free webinar next week. As online advertising is becoming fiercely competitive, it???s...
View ArticleForging Ahead With Multichannel Competitive Intelligence In The Age Of Big Data
This is a guest blog post by Jason Warnock, Vice President Market Intelligence and Measurement of Yesmail Interactive. Marketing is like a newborn; it demands constant attention, it manages to surprise...
View ArticleAre You Measuring the Right Metrics?
This is a guest post by Phil Frost, Co-Founder of Main Street ROI I had a frustrating call the other day with a private client when we were reviewing his advertising campaign. He was venting about the...
View ArticleWhich Super Hero Would Your Online Marketing Strategy Be? The PPC...
Pay per click (PPC) ads aren’t successful over night, and as you know from our last post in this series, a few online advertising strategies or super heroic powers can be used to quickly optimize your...
View Article10 Bargaining Chips for Negotiating a Direct Media Buy
Direct media buying is an excellent strategy to purchase ad impressions for your targeted audience. You have the luxury of buying impressions in bulk with the satisfaction of saving money, given that...
View ArticleThe Top 5 APIs that PPC Advertisers Use to Rapidly Scale Online Ad Campaigns
Image Credit With various advertising channels available to PPC advertisers these days, it becomes extremely time-consuming to manage and maintain ad campaigns across multiple ad networks and accounts....
View ArticleProduct Listing Ads: The Power of Segmentation
This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing...
View ArticleThe Top Three Examples of Internet Growth Hacking
Last week, I attended the Growth Hackers Conference in San Francisco. The Keynote speaker, Keith Rabois of Khosla Ventures, gave an interesting presentation about Growth vs. Growth Hacking, providing...
View ArticleSeven Smart Standards for Google Shopping
This is a guest post by Jacques van der Wilt, the founder of WordWatch and DataFeedWatch. Google Shopping replaced the free Google Product Search in October 2012. If you look at a Product Listing Ad...
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